TikTok vs. YouTube Shorts in Business.

[forumgetassist]

I am opening a local boutique and will be able to run only one platform. I have heard that YouTube Shorts better has long-term SEO and shelf-life than Tik Tok, which is the king of viral content. What's the consensus here? I've been reading some comparisons on forum getassist, but I'd love to hear from people actually running ads right now.